"Swallow Hill Music and Colorado Public Radio share the same values, and the same type of audience. Our patrons consistently rank KCFR and its affiliates as the radio stations that they listen to most. We know anecdotally that our last few years of underwriting have significantly increased the number of people that have heard about Swallow Hill Music and what we do. More measurably, our school programs since we began investing our advertising dollars in CPR underwriting have grown nearly 10% every year, and attendance at the summer concerts that we produce has grown by almost 20%."
Lindsay Taylor, Publicity Manager
Swallow Hill Music
"Since starting our investment advisory business in Denver 20 years ago, we have tried several forms of advertising but Colorado Public Radio has consistently proven to be the single best way for our firm to gain name recognition."
Fred Taylor, President and Co-Founder
Northstar Investment Advisors, LLC
"We have only experienced two kinds of advertising that works for our business, one is direct mail, and the other has been CPR. Because it is working, and most others do not it is much less expensive. Everyone is saturated with in-your-face commercials and screaming ads that are over bearing. Clicking through channels says it all. The way CPR presents is smooth, comfortable, and memorable, so we don’t get lost in a wall of screaming commercials. Due to the airtime last October and November, we have closed over $10,000 in revenue and have three times that in the pipeline."
Garry Duncan, Owner
""We chose to underwrite on Colorado Public Radio because the values match ours and since we've been underwriting, the response from our customers is quite strong. Customers will say they heard us on Colorado Public Radio and they will even say they came BECAUSE they heard us on Colorado Public Radio. Therefore, we feel it's a value to us and we intend to continue our support. Use underwriting to reach your customers!""
Brad Ritter, Co-Owner
Carmines on Penn
"Underwriting is a quiet way for us to send a powerful message. We appreciate that CPR listeners fervently support the news alternative that brings value to their lives and we believe that those listeners care, and have the same kind of passion and creativity for the ways in which they accessorize their homes and decorate their living spaces. It’s good for business!"
Dave Nestor, Owner
"Just a few weeks on Colorado Public Radio produced one of my most effective marketing tools in the 25 years I've been promoting my books and nature photography. This underwriting clearly reaches those who are educated, active and responsive, an important segment of my customer base. In addition, I am proud to be supporting an entity that gives so much back to the communities of Colorado."
John Fielder Photography
"Live Urban Real Estate Brokers have been getting great feedback from our clients and we can track specific real estate sales that have come from our presence on the air on Colorado Public Radio."
John Skrabec, Founder
Live Urban Real Estate
“We’re proud to underwrite Colorado Public Radio and we’re seeing the results in the bottom line of our business. Our website numbers have increased and we track pretty carefully. We’ve also seen an increase in the referrals to our firm and people specifically site our radio campaign with CPR as the reason.”
Rich Harris, Principal
Harris Law Firm
"The show and sales were super good. The artists were top notch and the crowd responded. Interestingly, we had a very good show last year also, but this one was even above that and honestly, the only advertising we did differently was to work with you at CPR. I can't help but think you made a real difference. We enjoyed an art savvy crowd and they expressed their pleasure to us over and over."
Lynne Milliken, Artist & Educator
Evergreen Artists Association
"We proudly underwrite Colorado Public Radio. As the 3rd generation owner we’re looking for new ways of reaching a different part of the community and we feel our business has certainly grown as a result of underwriting. We've had a number of new clients walk in the door and within the first 30 days we had one of our first big clients come in because they heard us on the radio."
Jynx Messacar, President
Merchants Office Furniture
“We underwrite because it is a great investment in advancing the common good. Our phone calls increase, we get more volunteers, we get more financial investment, and I would tell other non-profits that this is the best investment that they can make to leverage their message, to leverage their dollars and together to make our community stronger.”
Christine Benero, President
Mile High United Way
"We are proud to underwrite on Colorado Public Radio. Underwriting has dramatically impacted our businesses. Revenue is up and not a week goes by that someone doesn't thank us for sponsoring Colorado Public Radio. You have to be careful with your marketing dollars but this is one that we feel will bring dividends to come!"
Steve Naples, Partner
"We underwrite Colorado Public Radio. Underwriting is definitely helping our credibility. We knew that if we could get the concept in front of open minded and well informed listeners we would be able to gain some traction. Recently a consumer said, "I just heard you on Car Talk, this must be meant to be!" the underwriting spot cemented the deal for sure."
Tommy Larden, Managing Broker
Buyers' Slice Realty
“During the time we've been underwriting many of the clinical programs have increased in size enormously, some of them doubling in size or even more. I think that’s about getting the word out and Colorado Public Radio has been instrumental in getting the word out to the kind of people who like to stay close to the cutting edge of developments who listen to CPR.”
Dr. Ross Camidge, Director of the Lung Cancer Program
The University of Colorado Hospital
You can request corporate support information by contacting Underwriting online or by calling the Underwriting Department at 303-871-9191 or 1-800-722-4449